This is where you put the 'about us' story of the company, the vision, the people, and how the company came to be.

You can do some great stories here of how the first client got started, what accomplishments the company has achieved, or something else relevant that lets customers relate to your business.

At the end of the day, the customer wants to feel that you understand exactly what their problem is, that you've 'heard' what they are saying, and that you can professionally solve their problem and make their pain go away.

There is no right or wrong length to how big this section should be.

It should be short enough to explain what you do, by getting to the point, but long enough to show the customer that you are an expert in what you do, and you have the ability to solve their problems.

Anything more than that is just wasting space, so be aware of that. You can also increase the font size or word spacing to make the section bigger or longer, if needed.

Your sales copy is important, so let it shine!